Counterform was called in early for business strategy consulting, naming, and to develop the brand identity and packaging for their signature product, La-Dee-Dahs. After several days of staring at these delicious little round candies, we discovered that they were staring back at us. And thus, the story began.
grinning from ear to ear
The first step was to imagine a name and mark for the company that would instantly put a smile on someone's face. The next step was to bring it to life.