What does your company do?
Of the above qualities (or others), what is the one thing that makes your company unique or stand out among its competitors?
Please describe your target audience.
What are the most important places the logo will appear? (e.g. the website, a business card, the side of a van, etc.)
Are there any must-haves, or nice-to-haves (e.g. color, existing symbol, etc.)?
Please list examples of brands that relate to yours in the following categories, as well as their websites where possible:
A brand in a similar situation to yours (e.g. new company, small company, revitalizing an established brand, etc.):
A brand that appeals to same target group of customers:
A brand that has an appealing symbol, colors, "look-and-feel" (graphics and/or imagery):
A brand with similar competitors or positioning:
A brand with a similar quality of product/service:
A brand with a nice personality (tone of voice, attitude):
Don't worry! Nothing will be etched on a tombstone. Just circling back to make sure we didn't miss anything!