"Design is the common thread that connects people and markets."

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Sifting through Pantone books looking for exactly the right shade of black.

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Kurt Saberi

A Reasonably Creative Director

Kurt studied graphic design and art history at the University of Kansas where he earned a Bachelor of Fine Arts degree in Visual Communication. Prior to founding Counterform, he worked in Chicago at a select group of respected design agencies. He has developed and managed a number of large scale, print and interactive communication programs that include annual reports, corporate identity programs, integrated marketing campaigns, packaging systems, publications, retail environments, signage systems, and websites for a wide array of businesses, professional service firms, and organizations.

Kurt’s work has been internationally recognized by Graphis, Sappi: Ideas that Matter, Links Publishing, and STEP Inside Design, among others. Kurt is an active member of the American Institute of Graphic Arts (AIGA) and believes that smart design is the common thread that connects people and markets.

With his interests split fairly evenly between design and major league baseball, you'll most likely find him in a stadium seat clutching a well-oiled infield mitt in one hand and studying the intricacies of scoreboard typography in between innings.


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