Design is the common thread that connects people and markets.

Kurt Saberi

A Reasonably Creative Director

Equal parts left and right brain, Kurt is an outlier in the design industry. Prior to founding Counterform in 2007, he worked in Chicago at a select group of respected design agencies. He has developed and managed a number of print and interactive communication programs that include annual reports, corporate identity programs, integrated marketing campaigns, packaging systems, publications, retail environments, signage systems, websites, and videos for a wide array of businesses, professional service firms, and organizations.

Kurt’s work has been internationally recognized by Graphis, Sappi: Ideas that Matter, Links Publishing, and STEP Inside Design, among others. He graduated from the University of Kansas with a Fine Arts degree in Visual Communication, and believes that smart design is the common thread that connects people and markets.

With his interests split fairly evenly between design, woodworking, and major league baseball, you'll most likely find him in a stadium seat with a well-oiled infield mitt and a faint aroma of sawdust, while studying the intricacies of scoreboard typography.




Best Known For:

Sifting through Pantone books looking for exactly the right shade of black.

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