Hensley Kim & Holzer

Brand Development


Knowledge rules

In early 2002, John Kim and Darren Hensley had a vision of creating a Colorado law firm that had the ability to provide sophisticated legal counseling with the same expertise and quality found at national or large regional law firms, but with a greater focus on personalized client service and at a much more attractive cost structure. The firm immediately began building a roster of some of the finest legal talent in this part of the country and providing counsel and guidance to such prestigious companies as Microsoft, McDATA, Brocade, Corel, and Level 3. In 2007 the firm changed its name to Hensley Kim & Holzer, LLC and, in just a few short years, established itself as a leader in the Rocky Mountain Region.


integrated brand collateral

Counterform was asked to step in and immediately take over all the marketing initiatives for the firm, beginning with a new corporate website. Some of our earliest responsibilities involved organizing and standardizing the firm's corporate communication by developing a selection of targeted messages for people looking for experienced legal help. We helped develop press releases, as well as created integrated ad campaigns for the firm's service offerings.


The firm's personality was expressed in the brand identity, which was outgoing and modern. Generating ideas that emanated from the phrase "knowledge rules" was one of our greatest challenges.


The firm would frequently explore special promotions that required more than seasonal creative thinking.


The firm closed its doors in October 2011, signaling a merger with Kansas City-based Polsinelli Shughart. At that time, they acknowledged that the best thing about the future is that it comes one day at a time.

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